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5.0 (12 ratings)
Created by Sandeep Ray
English and Hindi
Training Course Overview: How To Select the Right FMCG Product for Your Market
Pre-Recorded Videos (Free Preview of Introduction & First Video – Category Analysis)
Videos are available in English and Hindi Language
50% discount available till 30th June
₹2499 → Now ₹1250 Only
Course Objective
This training course is designed to equip participants with the essential skills and knowledge required to identify, evaluate, and successfully launch new products. By the end of the course, attendees will be able to assess product ideas using a structured approach, develop a comprehensive product strategy, and create a sustainable and profitable brand.
Course Topics
Section 1: Category Analysis
Understanding the attractiveness of product category
Study category size and growth trends
Sub Category analysis
Section 2: Need Analysis
Conduct White Space Analysis to identify gaps or opportunities in existing product offerings
Sources of data for doing consumer research – Online and Offline
Designing a consumer interview questionnaire
Collecting consumer insights from online sources
Section 3: Feasibility Analysis
Market Feasibility Analysis
Technical Feasibility Analysis
Financial Feasibility Analysis
Operational Feasibility Analysis
Legal and regulatory Feasibility Analysis
Section 4: Product Development Process
Product Formulation
Prototype Creation
Initial Testing
Packaging
Regulatory Checks
Consumer Testing
Section 5: Offline Research
Retailer interviews
Retail store observations
Getting entry strategy idea for the entry strategy of product
Section 6: Creating The Brand
Getting the direction
Choosing from options – Premium, Copy, Mass, Niche
Checking the competitive landscape
Section 7: USP and STP
Define The USP of the product
Identify the consumer segment, target the right consumers, position the product
Select the right brand name
Section 8: Pricing and EBITDA
Steps in Pricing
Calculation of gross profit and unit economics
Calculate EBITDA at a scale and determine the Break-Even target
Who Should Attend?
This course is ideal for anyone who wants to learn the science behind launching a FMCG product in the market.
FMCG Enterprenuers
FMCG industry professionals
Management Students who are interested in FMCG industry
Training Methodology
Pre-recorded videos
Workbooks
Multiple Choice Questions
Live Q&A sessions with Sandeep Ray
Expected Outcomes
By the end of the course, participants will be able to:
Identify and validate profitable product ideas
Develop a strategic roadmap for product development
Build a strong brand and position it effectively
Implement a sound pricing strategy and financial assessment
Increase the likelihood of a successful product launch
Live Q&A Session Every Month
Join us to gain the expertise needed to transform your new product idea into a market success!
Call for any Query : 9266469059/9007317326
Learn live with top educators, chat with teachers and other attendees, and get your doubts cleared.
Our curriculum is designed by experts to make sure you get the best learning experience.
Interact and network with like-minded folks from various backgrounds in exclusive chat groups.
Stuck on something? Discuss it with your peers and the instructors in the inbuilt chat groups.
With the quizzes and live tests practice what you learned, and track your class performance.
Flaunt your skills with course certificates. You can showcase the certificates on LinkedIn with a click.