About the course

Training Course Overview: How To Select the Right FMCG Product for Your Market

Pre-Recorded Videos (Free Preview of Introduction & First Video – Category Analysis)

Videos are available in English and Hindi Language

50% discount available till 30th June

 ₹2499 → Now ₹1250 Only

Course Objective

This training course is designed to equip participants with the essential skills and knowledge required to identify, evaluate, and successfully launch new products. By the end of the course, attendees will be able to assess product ideas using a structured approach, develop a comprehensive product strategy, and create a sustainable and profitable brand.

Course Topics

Section 1: Category Analysis

Understanding the attractiveness of product category

Study category size and growth trends

Sub Category analysis

Section 2: Need Analysis

Conduct White Space Analysis to identify gaps or opportunities in existing product offerings

Sources of data for doing consumer research – Online and Offline

Designing a consumer interview questionnaire

Collecting consumer insights from online sources

Section 3: Feasibility Analysis

Market Feasibility Analysis

Technical Feasibility Analysis

Financial Feasibility Analysis

Operational Feasibility Analysis

Legal and regulatory Feasibility Analysis

 

Section 4: Product Development Process

Product Formulation

Prototype Creation

Initial Testing

Packaging

Regulatory Checks

Consumer Testing

 

Section 5: Offline Research

Retailer interviews

Retail store observations

Getting entry strategy idea for the entry strategy of product

 

Section 6: Creating The Brand

Getting the direction

Choosing from options – Premium, Copy, Mass, Niche

Checking the competitive landscape

 

Section 7: USP and STP

Define The USP of the product

Identify the consumer segment, target the right consumers, position the product

Select the right brand name

 

Section 8: Pricing and EBITDA

Steps in Pricing

Calculation of gross profit and unit economics

Calculate EBITDA at a scale and determine the Break-Even target

 

Who Should Attend?

This course is ideal for anyone who wants to learn the science behind launching a FMCG product in the market.

FMCG Enterprenuers

FMCG industry professionals

Management Students who are interested in FMCG industry

Training Methodology

Pre-recorded videos

Workbooks

Multiple Choice Questions

Live Q&A sessions with Sandeep Ray

Expected Outcomes

By the end of the course, participants will be able to:

Identify and validate profitable product ideas

Develop a strategic roadmap for product development

Build a strong brand and position it effectively

Implement a sound pricing strategy and financial assessment

Increase the likelihood of a successful product launch

 

Live Q&A Session Every Month

 

Join us to gain the expertise needed to transform your new product idea into a market success!

Call for any Query : 9266469059/9007317326